I have been researching if social media sites, such as Twitter, have an impact on the success of exhibitions within museums.
I looked closely at the ‘David Bowie is’ exhibition that took place earlier this year at the Victoria & Albert Museum, London. Obviously David Bowie has a huge fan base, therefore the exhibition would have been hugely popular anyway, but from looking through the case study for the event I found out how much of an impact twitter had on creating hype.
- ‘The exhibition hashtag #DavidBowieis was included in over 11,000 tweets between September 2012 – August 2013 with 66.866M impressions. David Bowie was tweeted over 1 million times during the same period with 4.844B impressions.’
- ‘The queue hashtag #bowiequeue was tweeted 359 times in the last two weeks of the exhibition’
- ‘The V&A website had the highest traffic it has ever seen during the opening week. On 21 March there were 152,247 visits. Of these, there were 7,000 visits in one evening to Tilda Swinton’s exhibition opening dinner speech direct from a single Facebook post.’
- ‘Key promotions running alongside major editorial included an exclusive competition with The Observer running online, on Twitter and Facebook with 17,756 entries for the competition – the most they’ve ever had.’